Growing Trend of Villa Living: Mr. Ashwani Prakash, Executive Director, Paramount Group

Premium and luxury segment in India have witnessed an unprecedented rise and growth and we have been seeing developers catering to the increasing demand. Evolving lifestyle and increased aspirations are the major factors leading to the redefining of Villa Living segment in India. With the increase in disposable income and affluent lifestyle desired by the young professionals, there has been a 50 per cent jump in demand for villa living in the current year as compared to the previous year. The demand for this segment has grown to a whole new dimension and has been further fuelled by availability of modern technologies.

Luxury segment offers a range of homes to the target buyers, like those of apartments, penthouses, villas, bungalows etc. Location, proximity to the city, serene view and amenities is what a buyer looks at while opting for such a kind of segment, Hence, laced with golf course green space and with all amenities, Paramount Golf Foreste Villa, situated on an area opposite to Sector Zeta at Greater Noida has turned out to be a can be popular project.

Villa Living within an integrated township, distant from the choked infrastructure of the city allows the buyer to enjoy more space, beautiful views and luxurious amenities within their means. Moreover, people are increasingly moving towards Villa Living segment as it promises a gateway yet with all amenities for good living. Not just the breath taking and calm environment, but they have all the recreation with clubhouse, swimming pool and amphitheatre, to name a few.

The Indian Economy’s growth with a positive change in the lifestyle of the people living in metros and the growing middle class have led to increased demand of villa living. People of more modest means are getting onto the leisure-property ladder, buying weekend retreats to escape the madding city crowds.

Apart from serving the residential purposes, villas in an integrated township are valuable assets for investment. Having an immense investment value for the investors, villa living segment in India is on its way to grow faster.